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Warner Brothers bought Israeli ‘Foreplay’

October 25, 2006

Israel continuing to export original TV formats: Dating show sold to Warner Brothers

By: Raz Shechnik

 

Israel is continuing to export original formats for TV programs. Following “The Vault” and “In Treatment,” the dating format

“Foreplay,” broadcast on Channel 10 and presented by model Galit Guttman, has also been sold overseas.

The program was produced and developed by Israeli Jerusalem Capital Studios (JCS) and was sold to the giant US Warner Brothers Studios, set to produce the show in the
US.

The rights to the program were also purchased by the European media giant Fremantle, who brought the American Idol format to
Israel.

“Foreplay” was developed at JCS by Tali Goren, currently director of program development at the Hot cable company, and Galit Sherf currently the director of Chooz, JCS’s cellular content company.

“Foreplay” was broadcast in
Israel for two consecutive seasons. The dating show meets between four young women (or men) who compete against each other over one man (or woman).
 

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