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Microsoft Acquires Israeli Start-Up YaData

February 28, 2008

 YaData provides advanced tools for the discovery of unique customer segments. Its technology will enable Microsoft to provide its advertisers with richer targeting capabilities so they can connect with their audience more efficiently and in more engaging ways, while providing more relevant and focused ads to its customers.

The YaData team will join the Microsoft’s R&D center in Herzelia.

It’s always wonderful to hear about another successful exit for an Israeli company. Way to go!

You can read the entire press release here.

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